“I believe in union with individuality”
Roberto Menichetti was born in Buffalo, New York in 1966. At the age of one, his family returned to their native Italy where they opened a hand tailored clothing company in the Umbrian town of Gubbio. Alongside being raised in the family company, Roberto studied art in Perugia and Florence, receiving a masters degree from the Academy of Fine Arts in Perugia.
Roberto further dedicated himself to a profound study of exploration of cultures around the world. He uses his understanding of humanities, the arts, religion, semiology and anthropology to combine with his design sense skills to create a modernity which is unparalleled.
Roberto has also traveled extensively throughout his life in order to pursue both his research and enjoyment of extreme sports. He has gone on expeditions to Mount Ararat in Turkey, Tibet, throughout Europe, America and Asia. Throughout these travels Roberto discovered a symbol and it came to have a great personal meaning to him. The Rosone, or the “Flower of Joy”, has been carried by all work under Roberto’s own name since that time in the early 1980’s.
Shortly after finding the Rosone, Roberto opened his first store in an exclusive Italian resort city to highlight his work. The store was a great success and his name began to circulate throughout the fashion world.
In 1989, Roberto joined Claude Montana at GFT Group as project leader for the collections.
In 1992, Roberto was called upon by Jil Sander, where he guided her research and design team. During his five years at Jil Sander, he helped bring the women’s collection to a new level of image, notoriety and international business and acted as the project leader for the creation and launch of the German based company’s men’s collection. The collections Roberto developed with Jil Sander defined the style that became known as true “minimalism”.
In 1997, Roberto was responsible for the first co-branding between a fashion and sports company, Jil Sander and Puma, opening a new road in fashion.
In 1998, Roberto was appointed Creative Director for Burberry. He relaunched the famous British brand and created the Burberry style blending English heritage, windsor elegance and extreme sports. Burberry Prorsum, the first line, launched creating a cohesive worldwide luxury image. As a result, the sales of Burberry increased from $300 million to over $675 million, and the profits from $11 million to over $110 million in just three years.
In 2000, Roberto was honored at the Elle UK Style Award as Best British Designer of the Year and was given the Fashion Group International an award for the best Men’s and Women’s Collections for the year.
In 2001, Roberto was appointed Creative Director of Cerruti group and following Celine.
In 2002, Roberto Menichetti launched his own brand, Menichetti, a diversified design project combining made to measure and technical sports clothing. The brand focuses on a clean aesthetic with all the necessary details which Roberto names “Essential Style”.
Roberto has raced in motorcycle rallies, such as Dubai, performance tests equipment and windsurfs amongst the leading surfers. Carlo Rotelli, considered the best Italian wind/kite surfer and known internationally, is a Menichetti athlete. The young Menichetti team is a selection of surfers and windsurfers considered to having the greatest potential for respecting nature, upholding the company mission.
The Menichetti brand sponsored the KTM endurance motorcycle team. The Rosone symbol emblazoned the technical gear of world leading racers such as Fabio Farioli and two-times winner of Paris Dakar, Fabrizio Meoni.
In 2009 , Menichetti began a collaboration with Brema. Together they created clothing for Marc Coma, one of the leading Paris Dakar racers. With Marc Coma, Brema Menichetti created the most advanced Enduro rally technical clothing and equipment. Brema Menichetti dressed the 2013 Honda Enduro official team that won the worldwide championship with racer Andrea Salvini.
In 2013, Roberto became Creative Director of Ballantyne Cashmere.
Today, Roberto creates his designs between Los Angeles and the Menichetti atelier in Italy.
He lives on the coast of Los Angeles with his wife, son and many dogs.