The Menichetti’s have a rich history in fashion. They immigrated to America in the late 1800s and brought with them the classical traditions of Italian craftsmanship. In 1968, they returned to their native Gubbio, Italy to establish the Menichetti Atelier. Blending Italian and American heritage they began to develop and produce high quality products under industrialized principles. This was a seminal time in fashion marking the emergence of prêt-à-porter and the Menichetti Atelier helped usher in this new era working for brands including Sorelle Fontana, Cerruti, Principe By Marzotto, Muriel Grateau, Jil Sander, Prada, Dolce and Gabbana, Versace and many others. Under Roberto’s leadership today, the Menichetti Atelier continues to innovate using the classic principles passed down from generation to generation.
In 1989, Roberto joined Claude Montana at GFT Group as Project Leader for the collection where he was trained in the traditional processes of working with textiles, dyeing, and pattern construction.
In 1992, Roberto joined Jil Sander. For six years he guided her research and design team for the women’s collection. For the last three years he also acted as the Project Leader for the creation and launch of the German-based company’s men’s collection. The collections Roberto developed with Jil Sander defined the style that became known as true “minimalism”. In 1997, Roberto was responsible for the first co-branding between a fashion and a sports company, Jil Sander for Puma, opening a new road in fashion.
In 1998, Roberto was appointed Creative Director at Burberry. He relaunched the iconic British brand and defined the Burberry style, blending English heritage, Windsor elegance, and extreme sports functionality. Menichetti introduced Burberry Prorsum, a new independent parent line that soon established itself as an industry force and revitalized the brand. He reclaimed the iconic status of Burberry by revolutionizing their historical pieces including the trench, the skirt, and the check. The merger of classic and modern design mixed with a youthful marketing vision drew a new audience. As a result, the many licensees were invigorated and Roberto used this energy to transform the working process with them by maximizing all systems for maintaining design integrity, material quality, and distribution channels. Sales of Burberry increased from 300M to over 675M, and the profits from 11M to over 110M in just three years. Anna Wintour presented Roberto with the honor of Designer of The Year from The Fashion Group International.
Following the success of Burberry and unified by the the shared mission of innovating the fashion industry, Roberto partnered with Richard and Jeanne Fisher to launch an initiative to define “essentialism”. This diversified design project through the Menichetti Atelier combined modern elegance and technical sports clothing. It established a new aesthetic that not only provided the foundation for the next ten years of projects Roberto collaborated on, it also dramatically shifted the fashion industry’s interpretation of essential design in the new millennium.
Roberto was appointed as Consulting Creative Director of Celine in 2004 where he used his wide range of skills across the company to help transition from the commercial era of Michael Kors to the era of modernity Phoebe Philo brought forth.
From Fall 2014 to Spring 2017, Roberto was appointed as Creative Director and Project Chief for JH 1912, owned by Jihua, a Chinese giant of multi-sectoral production specializing in military apparel. During this period in China, he created a new framework for mass production of high-quality products within a traditional Chinese production operation.
Today, Roberto continues his work as a consultant with a variety of brands. He also develops projects through the Menichetti Atelier that are focused on alternative mobility and complementary clothing. Roberto is raising his son in Los Angeles, and divides his time between his studio in California and the traditional family atelier in Gubbio, Italy.